How data and the need for traceability transform the fresh fruit supply chain.

At Experience Fruit Quality, we understand the critical role that traceability plays, that is one of the reasons why we developed EYE on Fruit, a customizable QC software solution that captures and shares data across the entire supply chain with full transparency. EYE on Fruit enables businesses to maintain real-time oversight of their produce quality by linking contextual and quality data at every stage. Along with our data-science expertise we integrate traceability with tailored QC processes, our software empowers stakeholders across the industry to track, evaluate, and manage product quality from harvest to the end consumer. 

Every company operates differently, and there’s no one-size-fits-all approach when it comes to performing quality controls, selecting sample sizes, or choosing check locations. Our goal is to adjust our platform to meet the specific needs of our partners, making it easier to collect data by integrating and linking all layers—from fruit, box, and purchase order to packing list, pallet, ripening room, and container.

This allows producers and distributors to track the condition of the fruit at any given time, monitoring product quality, safety and origin, which is especially critical in case of returns, food safety incidents or compliance with international standards, that are only getting more demanding.  

The need for clear and reliable traceability is already here—don’t wait for regulations like ESG policies, that are constantly evolving, to become even more stringent. Action must be taken now to start leveraging the data that is being captured already to be used in a smarter way. Countries such as Australia and Germany have already led the way, setting an example with their experience and proven success. These improvements don’t happen overnight, which is why, at EFQ and our data-consultancy background, we offer a complete solution for businesses looking to enhance their quality control processes while fully embracing traceability for more transparent operations and saving valuable time when tracing products backwards 

Consumers and retailers are increasingly focused on knowing where their produce comes from and ensuring that it meets rigorous quality and sustainability standards. EYE on Fruit enhances the customer experience by providing insights into the entire journey of the fruit they choose, along with expected quality developments.

This leads us to the topic of our next article: How to capture data from the end-consumer and improving their experience to get a better fit between the offer and demand.